The Story
behind Our Logo

The logo features a single origami butterfly in green and blue. Although the butterfly appears intricate and carefully structured, it is created from a simple sheet of folded paper. This represents how complex challenges can be solved through simple, thoughtful solutions.

The combination of green and blue symbolises growth, trust, innovation, and harmony, while the folded design reflects creativity, transformation, and precision. Together, these elements create a logo that conveys elegance, simplicity, and the power of bringing individual pieces together into one cohesive vision.

Early line sketch exploring the Cloud Spectrum butterfly form — “The butterfly was the starting point. We wanted to capture transformation and movement without drawing a literal butterfly. We began drawing lines outward from a central point, exploring how they could split, overlap, and move in different directions.”

Developed geometric sketch of the Cloud Spectrum butterfly — “Those explorations began forming the structure of the butterfly. We broke the wings into angular planes and connected the lines into a balanced geometric form, gradually moving from a recognizable butterfly toward something more abstract.”

Final Cloud Spectrum butterfly in green and blue — “Once the form was established, we introduced the colour system to give the symbol its identity. The spectrum represents creativity in its many forms, while the connected geometry reflects how those different expressions come together.The final mark is where the butterfly, thestructure, and the colour becomeone visual language.”

The Cloud represents the present state of an organisation; the realities of today, including the challenges, uncertainties, and evolving demands that businesses must navigate in an increasingly dynamic environment. Simply the here and now.

The Spectrum represents the breadth of possibilities and solutions that emerge from those challenges. It conveys a comprehensive, structured, and scalable approach that transforms complexity into clarity, delivering solutions that are elegant, adaptable, and built for sustainable growth. Delivered here and now.

Cloud Spectrum Ltd.

Flat 44, Pandora Court, 8 Robertson Road, London, United Kingdom

Your CRM journey starts with a conversation.